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He is chef-proprietor of 12 restaurants including his first, Emeril’s Restaurant in New Orleans, and the best-selling author of 19 cookbooks. It’s a good thing.”Įmeril Lagasse is a world-renowned chef, restauranteur and television personality. “We think everyone will benefit and learn from these beautiful shows.

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“When CBS approached Martha Stewart TV to provide shows for their new lifestyle network, we were happy to have a fresh TV platform on which to share our extensive library,” Stewart said in a statement. Stewart founded her namesake lifestyle empire Martha Stewart Living Omnimedia, which includes TV shows, books, magazine Martha Stewart Living and merchandise. Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author, lifestyle expert and teacher. We truly believe this is a recipe for success!” “We share our partners’ great enthusiasm for this new digital network, the superstar lineup of content providers and the anticipated strong appeal to our viewers and advertisers. “We are excited to support our colleagues at CBS Television Distribution with the launch of Dabl on our stations,” said Peter Dunn, president, CBS Television Stations, also in a statement. By September, LoCascio expects the network to be able to offer more lifestyle programming in addition to the libraries of Martha Stewart and Emeril Lagasse.

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Since these viewers often do not subscribe to cable, there’s a need for free over-the-air networks that replicate what pay cable offers.Īt launch, Dabl will feature informative, project-based content for viewers interested in cooking, home renovation, design, DIY, pets and travel. Viewers often combine over-the-air offerings, which now include diginets, with subscription streaming services to create their own cost-effective TV packages. The lifestyle genre is very advertiser-friendly, which was another reason CBS thought it made sense to start there. It all made sense to us.”ĭiginets usually attract direct-response (1-800) advertising to start, and then expand into standard advertising as they become nationally rated. And our ad sales team would support the primary revenue stream, which is advertising. “We thought, 'why don’t we do it ourselves?' When you think about what you need to make this work - distribution, content, operations - we have the content and with our domestic sales team and the relationships we have, we thought it would be relatively easy to go and secure distribution. “We’ve been in this space for a long time selling library content to the likes of Weigel, Cozi TV, Bounce and others, and it’s been quite lucrative for us,” said LoCascio.