#Campaign budget tagger how to#

#Campaign budget tagger how to#

This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results. Implement a full analysis process from the formulation of a hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results and recommendations.Choose the best approach to optimizing your marketing mix given a scenario.Explain how and when to apply Marketing Mix Modeling.Choose the best approach to evaluating advertising effectiveness given a scenario.Evaluate advertising effectiveness with Brand Lift tests.Evaluate advertising effectiveness with Conversion Lift Tests.Describe how an ad is created and delivered in Meta Ads Manager.In this course, you’ll also find a summary of Meta’s recommended approach to data analysis.īy the end of this course you will be able to: You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. This course explores Meta Marketing Analytics Tools.